Portfolio
Blue Shield of California: Making claims make (more) sense
Design a simplified claims card and experience and see a significant increase in user understanding.
Meta: Category Naming & Guidance
Showing the right campaign performance suggestions at the right time, and at the right place.
Print Studio: App redesign
Update Print Studio app to make it faster, easier, and clearer to use
Cafe Appliances
Long form lifestyle writing that transports potential customers into the Cafe Appliances world through trending topics in gorgeous look books.
Tubby Todd: Digital/Social Marketing Campaigns
New products, store events, mom talk, natural ingredient education, beautiful bathtubs, and chubby babies
Color Factory: Exhibition Site
How do you talk about something that’s so different from anything anyone’s ever experienced? Drawing on the senses, we painted a picture of what Color Factory would feel like: a two-story interactive exhibition celebrating color. (A place for adults to play like kids.)
Social Print Studio: Re-engagement Campaigns & Loyalty Programs
Reengage past SPS customers through a drip loyalty campaign that encourages them to get to know us, use an exclusive discount code, and join our active community.